The Association

2021. Still on CS:GO, a team made up of young French talents is born: DBL Poney. Driven by the will to support the national Counter-Strike ecosystem, many supporters start making their voices heard on social media.

But roster and banner changes make it hard to organise these voices. Still, across the different teams — DBL Poney, HEET and Looking4Org — one thing endures: the support of French-speaking fans.

October 2023. Looking4Org qualifies for the ESL Challenger in Jönköping, and a piece of news changes everything. 3DMAX buys out the team. To support the players under their new colours, with a buyout promising more stability, a handful of supporters travel to Finland; among them, Maxime "eXlo":

"This trip was the culmination of three years following the DBL roster, then Heet, then L4O, all the way to 3DMAX. The idea of the association felt like the natural next step."

Shortly after the trip to Sweden, the idea of the association finally takes shape. On 9 January 2024, backed by Cyril "cydey", the non-profit association (French "loi 1901") "The Devils" is born. With the goal of relaying the team's performances and latest news, the association quickly gains momentum and becomes a home where supporters can unite under one banner.

The Devils then levels up, with Oscar "RassKo" joining the association's board; first through posters and wallpapers that lay the groundwork for the visual identity, then through community-building work: social media management, setting up a Discord, the first giveaways...

"Esports helped me a great deal through the hard times in my life, and I hope that through The Devils — and therefore through 3DMAX — we can help people find a passion, a hobby, or simply a way to have fun and feel good emotions."

The association keeps growing, and steps things up again in November 2025, with Jérôme "Messalina" joining as graphic designer and community manager. The board, now four people strong, complements itself perfectly and opens the door to projects that once seemed impossible.

"As a trained graphic designer, it's a real pleasure to put my craft and my passion at the service of a community that's all about bringing people together. Especially when that community is there to support my favourite team! Even though I joined two years after everyone else, I was warmly welcomed — and every supporter gets that same warm welcome."

July 2026. After more than two years of existence, The Devils takes on its biggest project yet: a complete overhaul of the association, from the visual identity to the projects it runs. Driven by the board and the unconditional support of its fans, these projects aim to unite even more people under the colours of our favourite French-speaking team.

New look, revamped communication channels, a brand-new website, merch on the way... All this support for 3DMAX is matched by the association's very first IRL event: a supporters' meet-up at the Esports World Cup in Paris.

The association is endlessly thankful to its supporters for their ever-growing support; none of this would be possible without you. Stay tuned: even bigger announcements are on the way, so let's walk that road together.

#DEVILNEVERDIES